From the start the apparel industry was clearly one of the first ever to adopt the medium of outside poster advertisements. Over 100 years later, nothing has changed. Fashion marketing still makes up about a higher percentage of the large format OOH ads we see now, exhibited on billboards and posters every-where.
Indeed, the most recent trendy clothes brands are dedicating an everincreasing part of their ad and after the case of more established trend businesses spend to OOH ad.
Memorable Fashion Poster Promotional Initiatives
Who might forget Wonderbra's Hello Boys effort straight back in the 1994? The poster campaign saw model Eva Herzigova pose just within her panties, together with the picture spread across 96sheet billboards across the nation.
Recently, Myleene Klass' Littlewoods effort received much interest at the start of the season when it had been erected on a 472m sq giant poster at Union Street in Glasgow. The supersize Littlewoods poster marketing campaign with all the picture of her dressed just in a bikini was most definitely attention grabbing and was seen by almost 750,000 shoppers and passers by in Glasgow city centre.
Change of Emphasis
Why are more and more trend advertisers turning away from advertisements on the net and broadcast media? Newspaper readership is fast declining and oversaturation of traditionally placed ads lacking accurate originality has leaving most TV marketing ineffective. The target group automatically filters out ads as well as takes advantage of new technology to bypass them on recordings of TELEVISION programmes.
Indeed, the most recent trendy clothes brands are dedicating an everincreasing part of their ad and after the case of more established trend businesses spend to OOH ad.
Memorable Fashion Poster Promotional Initiatives
Who might forget Wonderbra's Hello Boys effort straight back in the 1994? The poster campaign saw model Eva Herzigova pose just within her panties, together with the picture spread across 96sheet billboards across the nation.
Recently, Myleene Klass' Littlewoods effort received much interest at the start of the season when it had been erected on a 472m sq giant poster at Union Street in Glasgow. The supersize Littlewoods poster marketing campaign with all the picture of her dressed just in a bikini was most definitely attention grabbing and was seen by almost 750,000 shoppers and passers by in Glasgow city centre.
Change of Emphasis
Why are more and more trend advertisers turning away from advertisements on the net and broadcast media? Newspaper readership is fast declining and oversaturation of traditionally placed ads lacking accurate originality has leaving most TV marketing ineffective. The target group automatically filters out ads as well as takes advantage of new technology to bypass them on recordings of TELEVISION programmes.